After 18 years working with national and international companies and with brands from different fields of activities I had the opportunity to see how drastically the generations behaviors changed along the years:
the relation to each other, their consumption habits, the relationship with brands and of course communications and marketing campaigns.

Predicting trends is increasingly difficult and mkt&comms strategies
should be evaluated more often than ever before: combining data and a creative story.

by Ricardo Florêncio